In this episode, Rob shares some drastic changes you can make to transform your business, your marketing and your money. So many people don’t measure the things they should and simply do not focus on what matters in their business. Listen in today to discover how a few small changes in how you operate will create big changes in your business and your life. Secret Leaders Podcast Listen Now https://podcasts.apple.com/gb/podcast/secret-leaders/id1229438369Learn what it’s really like to be a top entrepreneur and how to get there from founders of startups like Monzo, BrewDog, Jo Malone, Slack, and Lastminute.com   KEY TAKEAWAYS   You cannot master what you do not measure. Omnipresence is key and there are two main ways to do this: Simultaneously going live across platforms or by creating a original master piece of content which you then repurpose. The end goal is for your clients to feel like you are everywhere. There are many ‘old-school’ business techniques that are still incredibly relevant today. Such as:-Creating and knowing your ideal client profile-Discovering your maximum acquisition cost (the maximum you will spend to attain a client)-Lifetime Client Value (the maximum or average a client will spend in their lifetime with you) If you can figure out your lifetime client value, you then know what a realistic maximum acquisition cost would be for a client and can leverage this to outspend your competitors.    BEST MOMENTS   “It’s not as hard as you think to have omnipresence from one piece of content, give the impression you are everywhere” “The company that can afford to pay the most to acquire the client usually wins the marketing game” “You always want to track your lifetime client value”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com