Hello, hello, it's Brooke DeVard and you're listening to the naked beauty podcast.

Welcome back.

This is a bonus episode.

This is a bonus episode I'm really excited about because it's an important topic.

I want to take a moment to talk about thoughtful partnership and you're going to hear from Keshe

on this.

I wanted to ask her about it when I had her on the podcast, but it's important to me

because we're going to see more and more creators fund their passions by working with brands

in exchange for content.

I'm one of the creators that does this as well.

And there are ways that feel authentic and other instances where it can feel like for

lack of a better term like a cash grab.

And I've been around marketing my whole career.

I've studied marketing and I'm also a pretty discerning customer even when I'm exposed

to marketing.

And so I spend a lot of time thinking about what it means to thoughtfully collaborate

with a brand.

Now I've just announced a big collaboration that I've done with CB2 where I worked with

their amazing team to do our entire outdoor area in Los Angeles, everything from a fire

pit to an outdoor dining table in the full outdoor living room set.

Their team was incredible.

And the whole thing probably took about six months to come together.

...