Pivoting from Corporate to Creator ft. ft. Nana Agyemang, Jon Youshaei, and Chrissy Rutherford

Naked Beauty

The Naked Beauty Podcast

Arts, Fashion & Beauty

4.7 • 1.2K Ratings

🗓️ 17 July 2023

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

With the creator economy projected to be worth $200 billion by the year 2026, many (including myself) are seeking to pivot out of the traditional 9-5 and into a career of entrepreneurship, centered around media and content. Which is why this episode featuring three of my incredible peer mentors and friends who have transitioned into full-time creators couldn’t be more timely. Tune in as I sit down with EveryStylishGirl’s Nana Agyemang; former colleague and current Youtube creator and podcaster Jon Youshaei; and writer, brand consultant and fashion creator Chrissy Rutherford. We discuss when they knew it was time to pivot in their careers, the value of pay transparency, the power of having a strong partner to bring your vision to life, and accepting that we can’t always plan for everything. Enjoy!

Resource Links: Founders, EveryStylishGirl, Created by Jon Youshaei, Chrissy Rutherford’s newsletter FWD JOY

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Transcript

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0:00.0	Hello, hello, this is Brooke DeVard and you're listening to the Naked Beauty podcast.
0:06.1	Today's episode is all about going from a career incorporate to being a full-time creator,
0:12.4	influencer.
0:13.4	We see it happening more and more every day and it's funny because it Instagram where
0:17.8	I work for the past four and a half years, it was all about well for the consumer side.
0:22.2	It was all about how does Instagram connect people with their interests and from the creator
0:26.9	side, which is where I worked.
0:28.8	It was how do we help people earn a living through their passion?
0:32.4	Now, most reports state that the size of the actual creator economy is valued at $104 billion
0:39.8	and is projected to grow by $200 billion by 2026.
0:44.0	This is a space that's evolving rapidly and you'll remember if you listened to the last
0:47.3	career episode that my mom was in canon.
0:49.2	This was a big topic of discussion there.
0:51.5	Let's listen to this clip to get some insight about how marketers and advertisers are thinking
0:55.1	about the creator space.
0:56.2	The first thing I'm going to say is pay your creators, pay your creators what they're
1:01.2	worth, not what you think they'll take.
1:03.7	She said because they are going to change the trajectory of your business, your success,
1:10.8	your engagement and your brand reputation.
1:13.2	So pay them.
1:14.2	She said, and not only pay them, but bring them into the company in a way that respects
1:20.6	the gifts that they have.
	...

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