THIS REP'S #1 SYSTEM TO B2B ENTERPRISE SUCCESS

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 16 May 2023

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME Here are some student interviews from the courses: ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

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0:00.0	One of the hardest parts of being successful in sales is really determining what type of salesperson you should be in each call.
0:12.5	Now, what do I mean by that? Too many people, they see other salespeople and they try and emulate them, or the word authentic comes up but then people go well
0:23.2	maybe authentic is too authentic sometimes and I was thinking about this last week and I got a little
0:31.9	metaphor and story for you I've been doing one of those meal delivery services for a while. Love it. Food is good.
0:42.5	Price is reasonable. It saves me a ton of time. And one of the things I have for breakfast is this
0:49.0	overnight oats. And man, with it, was it delicious? And you're like, Brian, what does this have to do with sales?
0:56.4	I'll get to it.
0:57.3	Hold on.
0:58.0	Stick with me.
1:00.0	Okay.
1:00.7	And so for probably a couple months, I was ordering this overnight oatmeal.
1:06.1	And it had blueberries on it.
1:07.6	It was delicious.
1:09.0	Loved it.
1:10.2	And then all of a sudden, a couple weeks ago, it was
1:13.1	different. They had changed the recipe. And I was like, I hope it's just this week. I hope next
1:20.1	week they return it. They had kind of watered it down. It was still overnight oatmeal,
1:26.7	still had blueberries, but you know why they watered it down. It was still overnight oatmeal, still had blueberries, but you know why they watered it
1:31.5	down. They wanted to make more money, make more oatmeal for the same number of customers.
1:37.7	And this reminded me about what we've been doing in sales. See, I can relate everything to sales,
1:46.1	meaning that people have watered down
1:49.9	the quality of sales.
	...

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