ARE YOU LEARNING OR UNLEARNING - HOW TO BECOME THE SMARTEST SALES REP

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 19 May 2023

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME Here are some student interviews from the courses: ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

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0:00.0	In sales as in life, there are so many things that happen that we don't understand.
0:07.2	We don't see it happen, we don't understand why it happened, why it didn't happen, and
0:14.0	our minimal brain fills in the reason why it happened or didn't happen.
0:23.2	Some call this luck, good or bad, some come up with excuses, reasons, blame, you ever heard
0:33.3	a blame, people blame, everybody but what it is.
0:38.0	And this is just part of life, and we all face it, but how we think about it can really
0:45.0	affect how good we become at sales.
0:48.8	Let me explain.
0:50.9	If you think there's this thing out there that you don't have control over that's working
0:55.9	either for or against you, you tend to think differently as opposed to leaving just a
1:05.8	little gap, a little smidge, maybe 1%, maybe even 5% of, well, maybe I don't know, and
1:16.0	maybe I will never know, but maybe I can be curious about it.
1:22.4	Which is more empowering, attributing it to something like fate or luck, superstition,
1:31.0	whatever it is.
1:33.2	It really doesn't matter what you call it, but you're assigning it so that you can put
1:38.6	it into this category in your head and become comfortable.
1:43.8	But the best salespeople learn to live with that discomfort, that mystery, it keeps their
1:51.2	brain working, and why do you want your brain working?
1:56.2	Because if you give it the wrong answer and it becomes comfortable, is that learning
2:02.1	or unlearning, unlearning is believing in a falsehood and going through the assumption
2:11.1	that it's true through your life.
2:15.2	If it works for you, great, but what if it's not working for you?
	...

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