THE #1 SECRET TO STRENGTHEN YOUR GAME IN B2B ENTERPRISE SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 12 May 2023

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME Here are some student interviews from the courses: ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

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0:00.0	I did a couple of polls in the last week or so and it really emphasized why closing the
0:07.5	complex sale of the course is so necessary.
0:11.4	This is the poll I did and this may seem obvious to you, but before you say that, pause the
0:21.8	podcast and you write it down and you tell me.
0:25.1	So the question was, I hate that term, I either win or I learn because people don't learn,
0:35.0	meaning that what they went wrong was either obvious or blinded by their emotions, wasn't
0:45.0	really their knowledge.
0:47.0	Okay, so I asked on a deal that you recently lost, did you learn anything?
0:57.2	If yes, put a comment below.
1:00.6	If no, just check no.
1:02.7	It was the lowest activity poll I've ever done on LinkedIn and you probably know why
1:11.0	because people would have to think about what they learned if they said yes.
1:16.0	If they said no, then they then they seem stupid, they didn't learn anything and there
1:21.1	goes the, I either win or I learn component.
1:26.6	And I didn't mean to really degrade anybody.
1:29.5	I was really trying to understand if people did learn something, what did they learn?
1:37.4	And I was expecting a bunch of things I never thought about, some non-obvious element.
1:44.0	So pause the podcast right now and write down, what did you learn after the most recent
1:51.4	loss or a big important loss?
1:54.4	Okay, or just pause it, write it down, then come back, I'll wait right here.
1:59.8	Oh, you're back, thank you.
2:02.8	What most, what everybody wrote, there was not one single thing that was anything above
	...

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