How Jacques Hopkins Built a Profitable SLO Funnel with Facebook & Instagram Ads

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessie

Team Building, Online Business, Outsourcing, Marketing, Facebook Ads, Business Scaling, Business, Online Marketing, Productivity, Evergreen Sales Funnels, Podcasting, Youtube, Entrepreneurship, Social Media

4.8 • 828 Ratings

🗓️ 9 February 2026

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ever wondered what a real profitable SLO funnel actually looks like behind the scenes? Jacques Hopkins is back on the show, and this time we’re getting very specific. ‍‍ Get the 48-Hour Ad Fix Audit ‍‍ ‍‍ We break down his $27 Five-Day Piano Challenge, the order bump that’s quietly doing a lot of the heavy lifting, and how he approaches upsells and course upgrades without turning it into a sales circus. Jacques also shares what finally worked after years of ads falling...

Transcript

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0:00.0	If you were wondering what setting up Facebook and Instagram ads to a functioning and profitable self-liquidating offer, a low-ticket offer funnel, if you will, you know, something that costs $37 with an order bump and an upsell.
0:14.3	If you were wondering, an example of what that looks like, done well, you're going to like today's episode.
0:20.1	Jock Hopkins is back on the podcast again.
0:23.6	It's been over two years since we last hung out.
0:27.2	He is the host of a really good podcast called the Online Course Show.
0:33.4	He had worked as an engineer for eight years before quitting his job and turning his biggest hobby into a highly successful online piano course, PianoIn21 Days.com, and that course is related to the self-liquidating offer funnel that we're going to talk about today.
0:48.3	But that course brought in over $4 million in revenue to date.
0:52.9	And it's still going strong. Today, Jock supports his family
0:56.2	with the passive income from his course while teaching others to do the same on the online
1:02.1	course show podcast. And so we're going to dive into his ads. We're going to talk about how well
1:09.5	his funnel is working and just catch up in general.
1:13.8	Jock, good to have you back on the show. Thanks for having me back. This is exciting because this is
1:18.3	my second time on. The first time, I just kind of talked about piano in 21 days in my story.
1:23.4	And most of the success has not come from ads. And so ads, you know, being somewhat successful with
1:29.2	ads is a fairly new endeavor for us, just like the past couple of months. So I'm pretty pumped to
1:34.0	actually talk to you about your specialty now, ads. And you said it's going well. I mean,
1:38.8	it's profitable, but I'm low-key, like, hoping to get some advice to make it even better at this
1:44.0	point.
1:44.4	Well, that's what we're here to do. And I can hear the listener right now who may have been
1:49.7	burned with Facebook and Instagram ads, either because they had an agency manage their own ads
1:55.1	or they tried to run their own ads before, after they took a course, and they went through that stage that
2:01.7	we all have been through when we manage ads where they're not working. And it's almost like,
	...

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