This One Little Thing Can Screw Up Your Company (So Don't Do It) | Ep. #733

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 3 August 2018

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #733, Eric and Neil discuss the one thing that can screw up your company. Tune in to hear what you absolutely should not do. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: This One Little Thing Can Screw Up Your Company (So Don't Do It) [00:35] Don’t rebrand! [00:44] Companies who are successful and make money still feel the need to rebrand. [01:12] ConvertKit is changing their name to Siva, even though they are doing well. [01:34] They wanted to rebrand, because no one knows what “convert kit” means, anyway. [01:57] It makes sense to rebrand if you are changing your product, but otherwise, it doesn’t make sense. [02:35] The Growth Everywhere podcast is rebranding. [03:00] If you don’t have a ton of traction, feel free to rebrand. Don’t consider it if you’re making millions. [03:57] That’s it for today! [04:01] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:55.0	Welcome to another episode of Marketing School. I'm Eric Sue.
0:57.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about this one little thing
1:00.0	that can screw up your company,
1:02.0	so don't do it.
1:03.0	So what is it Eric?
1:05.0	Rebranding and why rebranding?
1:08.0	I always find that companies who are making money and have nothing else better to do
1:12.0	for some reason love rebranding.
1:15.0	And it's like you're already growing fast, why would you want to change your name when things are good?
1:19.4	Like if you're a Comcast and you have shitty customer experience and you have technicians
	...

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