How to Build Links (Without Being Sleazy) | Ep. #734

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 4 August 2018

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #734, Eric and Neil discuss how to build links the right way. Tune in to hear what makes link-building sleazy. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Build Links (Without Being Sleazy) [01:00] Having a simple widget or tool is a great way to provide a service without being sleazy. [01:25] Neil likes to release free copies of paid tools. [01:56] HubSpot overtook Drift by offering a free service. [02:30] Yelp offers widgets that helps restaurants link-build. [02:45] Email outreach isn’t sleazy, even though people think it is. [03:02] To not be sleazy, you have to offer value. [03:46] Aim to build relationships instead of just reaching out for links. [04:15] Use data to help you find out your best people to reach out to. [04:43] That’s it for today! [04:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your low time.
0:51.6	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue and I'm Neil Patel and today we're going to talk about how you can build
0:59.5	links without being sleazy.
1:02.0	So I guess I'll kick things off first. So Neil and I often talk about how these
1:06.6	other tools out there such as HubSpot's website Grader or actually recently I was looking
1:10.8	at a mortgage calculator because that keyword gets about 2.7 million visits a month and the first ranking for a keyword like mortgage calculator is garbage calculator. It looks like it's from the 1990s.
1:21.0	mortgage calculator.org. Yeah. Or no, not dot net I think.
1:24.2	A.org I believe is Aaron Wallace from SEO book.
1:26.8	That's freaking insane.
1:28.1	Probably makes so much money.
1:29.4	Okay, but just having a simple widget like that or having a tool for example when it's very useful to people. But just
	...

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