How to Educate Leads That Aren't Ready to Become Customers | Ep. #732

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 2 August 2018

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #732, Eric and Neil explain how to educate leads. Tune in to hear how you can grow your customer base through education. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Educate Leads That Aren't Ready to Become Customers [00:45] There is a time to be aggressive and a time to go easy. [01:20] In everything they do, Eric and Neil try to educate people who aren’t ready to buy. [01:46] You put in all this work during year one, by year three you start to see results. [02:08] It takes time to manifest results. [02:20] Neil looks for what makes his ideal customer. [02:40] He will create content that helps companies grow, because they can become customers once they have achieved greater success. [03:40] The rule of seven is key. Make sure your name keeps getting out there. [04:13] Make sure you are surveying customers to make sure you know what they are looking for. [04:40] Always drop the name of your company and contact info in everything you do. [05:05] TOFU, MOFU, and BOFU are important concepts. [05:30] Use lead scoring, as it will tell you whether someone is top of funnel. [05:43] That’s it for today! [05:47] If you could take two minutes out of your day, we are trying to improve the listening experience for you, so go to Singlegrain.com/survey and help us gain some insight into what matters to our listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Meel Patel.
0:57.0	And today we're going to talk about how to educate leads that aren't
1:00.0	ready to become customers.
1:01.0	And this is kind of more of a reaction I've been
1:03.3	having. I've been listening to a lot of podcast recently and a lot of people
1:05.8	are like, you know, a lot of people they don't they don't need to be educated. They're
1:08.8	ready to buy. They're ready to buy. And that to me seems there's a time for being aggressive and there's also a time where they're just trying to like make a point and then almost as if they're positioning themselves.
1:19.0	But the way I see it is like all the stuff we're doing right now around
1:23.0	podcast videos blog post whatever it's all intended to fill up you know we know people
1:29.4	are at different stages people aren't ready to buy there's people that are more
	...

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