Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

and strategies from entrepreneurs that practice what they preach and live what they teach.

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

Sue.

All right guys, before we start, we got a special message from our sponsor.

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The faster your website loads, the better off you are.

With Google's Corvital update, that makes it super, super important to optimize your

site for low time.

And one easy way to do it is use the host that Eric and I use, DreamHouse.

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improve your low time.

Today, we're going to talk about this is where you should invest your marketing dollars.

So the big place that you should invest your marketing dollars that you're not checking

out right now is podcast advertising.

It used to be way cheaper, had a much better ROI, but we're seeing a lot of people doing

podcast advertising right now in businesses are getting amazing brand effect, helping their

brand queries which indirectly helps your SEO, and they're generating direct sales and

it's profitable right then and there in the same month that they're spending those ad

dollars.

It's just something that a lot of people aren't really looking into because it's not sexy,

it's not easy.

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