What You Should Do If Your Paid Ads Aren’t Profitable #1729

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 9 May 2021

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

What You Should Do If Your Paid Ads Aren’t Profitable In episode #1729, we talk about the best ways to make your paid ads as effective as possible. Google and Facebook make buckets of money out of paid ads because they work. This means that if your paid ads aren’t working, it's probably because of how you are running them. We give you actionable tips and tricks today for optimizing paid ads as far as content and conversion strategies. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Should Do If Your Paid Ads Aren’t Profitable. [00:28] If your paid ads aren’t profitable, you need to adjust your approach. [01:00] Add upsells and downsells in increase cart size and LTV. [01:29] Constantly iterate on your creative in your campaigns [02:19] Don’t expect to see results immediately. [02:52] Increase conversions by helping people instead of focusing on selling. [04:06] There are resources to consult for granular paid ad strategies. [04:42] Your offer is what matters most. [05:21] Remember to rate, review, and subscribe to this show! Links Mentioned in Today’s Episode: Adbeat Olay Billy Gene Is Marketing Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors Neil Patel and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update.
0:33.2	That makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out, and it's a great way to
0:47.1	improve your low time.
0:48.6	All right.
0:50.6	Today, we're going to talk about what you should do if your paid ads aren't profitable.
0:56.6	Those people, they start paid ads and like, man, it doesn't work.
0:59.6	It's too expensive for me.
1:01.5	Keep this in mind.
1:03.3	Google and Facebook make billions, if not hundreds of billions of dollars or some crazy
1:07.7	amount like that.
1:09.0	And the reason being is because paid ads do work.
1:12.2	If you can't make them profitable, it doesn't mean that paid ads aren't profitable.
1:16.7	It just means that you need to adjust your approach.
1:19.9	And Eric and I are going to give a few tips on what you can do to start making your paid
	...

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