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Marketing School - Digital Marketing and Online Marketing Tips

Don’t Make This Blogging Mistake #1731

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 11 May 2021

⏱️ 4 minutes

🧾️ Download transcript

Summary

Don’t Make This Blogging Mistake In episode #1731, we talk about a big mistake bloggers often make and how to avoid as well as rectify it. When people start blogging, often what happens is that they get a spike in traffic initially and then things go downhill from there. This is because they blog about the same topic over and over. Tune in and hear how to organize your content so that each piece ranks for different keywords! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Don’t Make This Blogging Mistake. [00:27] Most bloggers experience a decline in traffic over time. [00:56] The danger of blogging about the same topic over and over. [01:28] How the same keywords cause ranking cannibalization. [02:14] Using child pieces to rank back up to pillar pages. [02:46] The value of using a content library to monitor duplications. [02:55] Searching your blog for used keywords before writing a new post. [02:55] How to fix cannibalization using combination and 301 redirects. [03:19] Remember to rate, review, and subscribe to this show! Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Welcome to Marketing School, the only podcast that provides daily top-level marketing tips

0:06.4

and strategies from entrepreneurs that practice what they preach and live what they teach.

0:11.4

Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric

0:16.8

Sue.

0:17.8

All right, guys, before we start, we got a special message from our sponsor.

0:24.1

If you want to rank higher on Google, you got to look at your paid speed time.

0:28.6

And fast your website loads the better off you are.

0:31.4

With Google's Corvital update, that makes it super, super important to optimize your

0:35.5

site for low time.

0:37.7

And one easy way to do it is use the host that Eric and I use, DreamHouse.

0:42.1

So just go to DreamHouse or Google it, find it, check it out, and it's a great way to

0:47.1

improve your low time.

0:48.6

All right, today we're going to talk about this blogging mistake that you should avoid.

0:55.7

It's so funny.

0:56.7

So Eric and I talked to a lot of bloggers that when you're starting off, you're getting

1:00.3

little to no traffic.

1:01.3

Over time, you get some traffic.

1:03.3

And that some traffic could be a few thousand visitors, a hundred thousand visitors.

1:06.5

Either way, your traffic starts growing.

1:08.9

But then after a while, as you keep blogging, you keep promoting your content.

1:11.5

You're just like, my traffic's flat.

1:13.5

Why is this?

...

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