marketing does lead to sales. For dad, it was easy when I was doing a lot of weird marketing because you could see the sales.

But when you're Pepsi and you're not actually selling it gets a little harder.

These CMOs are sitting in monster global businesses, something you do in America might show up on YouTube and it sells it out in India.

You can't just see it so easy. Remember Pepsi, Evian, Reebok, it's been...

You have to go to Albertsons.

You're going to Albertsons. You're going to Costco.

And by the way, Costco and Albertsons doesn't want to show the brands all the information because that's how they make money.

Right? So there's a lot going on here that I know a lot of people listening at home don't have views into.

That's very interesting.

This is the Gary V. Audio Experience.

Everybody, we're back. Super excited about this podcast. This weeklong can 2023 can lions.

A bunch of fun guests talking about a lot of different genres. I'm really excited about this next guest.

We've run in similar circles for a long time. Have a lot of admiration for her.

And I think we're going to have a really fun discussion. So I'll let her introduce herself.

But I think a lot of you are going to get a ton of value at it. Jenny and we'll talk a little bit of video and marketing and the industry.

So this one is going to segue into a lot of good talk for marketers. I know a lot of you are aspiring to get into this industry.

And I know a lot of you are CMOs, brand managers and things in that nature. So excited for this Jenny. How are you?

I'm very well. Thank you. How are you Gary?

I'm well. Tell everybody who you are and what you do.

I am Jenny Wall. I am CMO of video amp. I've only been in the job for about four months now.

New. New. Very new. But drinking from the fire hose for sure. I've spent the last 30 years on the brand side of the business, mostly entertainment.

So this is a change for me. And I hear I heard some advice recently that said,

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