The Evolution of Advertising | Foreseeing the Future

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 14 July 2023

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today's episode, we revisit my keynote speech from the Arctic15 conference in Finland back in June 2018. I discuss the necessity of practicality in brand-building and emphasize how businesses must demonstrate resilience in volatile times, whether it's periods of economic instability or shifts in platform algorithms. I also highlight the significance of branding and advertising on social media, yet caution that depending too heavily on a single platform for brand success can be risky. Instead, brands need to be adaptable and follow the attention.As we wrap up the keynote, we transition into a Q&A. I share my thoughts on topics ranging from reducing consumer friction as a brand to the rapid pace at which human attention changes. I even give my predictions on the next marketing frontier that marketers might overexploit!This episode is packed with insights and practical advice to help your brand rise above the noise. I hope you enjoy it!

Transcript

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0:00.0	This is the Gary V. Audio Experience.
0:05.0	Good morning.
0:07.0	So the format that we've set up here is,
0:12.5	I'm going to give it 20 or 30 minute, kind of 20 or so minute,
0:15.6	keynote, and then we're going to open up for about 20, 25 minutes of Q&A.
0:20.3	And so the thing that I really wanted to talk about this morning was a couple
0:25.0	of different pillars that I'm seeing in the marketplace that I think will help
0:28.9	the individuals in this room. And I think the word that I want to focus on most of
0:32.8	all this morning is practicality. I think when I think about the makeup of the
0:38.0	individuals in this room, whether they come from a corporate environment,
0:40.8	are in a startup, are an entrepreneur, two years into their business, 20 years
0:45.6	into their business, I think the thing that really resonates with me is,
0:49.3	especially at this point, in the evolution of the internet, which is really
0:53.8	what we're all kind of sitting here and talking about.
0:58.2	There's a really interesting delta of the people in this audience,
1:03.0	in this market of Helsinki in Europe, the US, mainland China,
1:06.8	the people that are clearly accelerating are the ones that understand the
1:11.0	practicality of the moment, not where blockchain is going,
1:15.9	not what television commercials used to do for them,
1:19.8	but who's actually marketing and executing in a May, June, 2018 world
1:27.0	and taking advantage of where all of our collective attention is and what to do
1:33.2	with it based on their business objectives today and within the short term.
	...

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