Are Our Marketing Metrics Broken? An Insider Perspective

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 11 July 2023

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Dive into today's podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power social media has to attract attention from consumers and how businesses are still looking to spend their money on TV ads. We also talk about the way we are scoring our own ads and how it's historically been a situation where we are "grading our own homework"- just because a commercial runs, doesn't mean anyone saw it. This is a great episode for anyone in the marketing world, whether you're just starting out or are the CMO of your company. I hope you enjoy and let me know what you think of this episode!

Transcript

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0:00.0	Individual pieces of social media ads and content sell more product than everything else in the world.
0:07.0	Today, in the world, in real life, more stuff will be bought because of social media creative than any other advertising in the world.
0:19.0	Yet, this town and this industry will continue to completely diminish and misunderstand that that's the real advertising in lieu of getting excited about a 30-second video that nobody on Earth actually consumes.
0:36.0	This is the Gary V. Audio Experience.
0:41.0	Good morning.
0:43.0	Good morning everybody.
0:44.0	Thank you all for showing up early morning for a conversation with us.
0:47.0	Hope you guys can make great hands.
0:49.0	Yes.
0:50.0	Yes.
0:51.0	Yes.
0:52.0	We get some coffee, piece of my energy, and all I get is something to back.
0:56.0	I just appreciate all being here.
0:58.0	We are enjoying this wonderful song for friends.
1:00.0	Enjoying by some wonderful folks here that have a great conversation.
1:05.0	A lot of observations this week so far are definitely even talking to us from the last lot.
1:09.0	Creators in this creative or company, the democratization of storytelling.
1:14.0	And really, how would actually really jump into this in real life by giving everybody that's a phone or a microphone, a voice.
1:20.0	And for us, it's reals.
1:22.0	And obviously, it is a different way, organic perspective would enjoy it.
1:26.0	Or actually, there are also a lot of reals monetization.
1:28.0	How it actually works.
	...

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