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The GaryVee Audio Experience

This is The Key to Consumer Attention

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.818.1K Ratings

🗓️ 9 July 2023

⏱️ 46 minutes

🧾️ Download transcript

Summary

On this episode I'm sharing a throwback keynote I gave to Booking.com employees back in 2017. We discuss the importance of consumer attention and its ever-changing nature, as well as brand relevance and how its built by leveraging social media. I also speak on humans' innate distaste for wasting their time and how a business can use that in their favor. Enjoy!

Transcript

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0:00.0

It is far more fun to die on your sword than to die on someone else's.

0:04.8

This is the Gary V. Audio Experience.

0:09.6

First of all, this is beautiful.

0:12.5

I'm thrilled to be in this amazing city.

0:14.7

I'm really, really happy to be in front of you.

0:17.6

And I gave a lot of thought backstage and on the flight out here last night on what I wanted to

0:22.8

address. And it was interesting for me to think about the theme that really drove me

0:29.0

during that thought process, which is ironically a pretty interesting word, which is practicality.

0:35.6

You know, I think that when we talk about innovation or new technology, talking about

0:42.4

this morning and what you do in your professional lives, I find it interesting that

0:48.0

all those wonderful things that were just read, probably written by my mom before I got out here,

0:53.0

I've always been somebody who people think are is disruptive or futuristic or is predicting the

1:03.4

future. And the reality is, I genuinely believe that the reason that I have the luxury of standing

1:09.5

up here in front of you today is that I'm grossly practical. I believe that I've never been that

1:15.4

outrageously in front. It is my belief that 95% of the market is behind.

1:21.8

When I think about what's going through so many of your heads, I actually now deeper into my

1:27.9

career, believe that most of you believe, agree or understand the farm majority of the things

1:34.5

that have been said all day, I think the organizations and the politics and the way you score things

1:40.0

internally have stopped you from doing them. I believe most of you as human beings

1:46.5

know what to do with the money to make the business result that you want. But when you put on your

1:51.7

business outfit and go into the organization, you're unable to because of the rules of the game.

1:57.5

And I'm fascinated by that because I come from a very entrepreneurial background. I'm going to

...

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