It is far more fun to die on your sword than to die on someone else's.

This is the Gary V. Audio Experience.

First of all, this is beautiful.

I'm thrilled to be in this amazing city.

I'm really, really happy to be in front of you.

And I gave a lot of thought backstage and on the flight out here last night on what I wanted to

address. And it was interesting for me to think about the theme that really drove me

during that thought process, which is ironically a pretty interesting word, which is practicality.

You know, I think that when we talk about innovation or new technology, talking about

this morning and what you do in your professional lives, I find it interesting that

all those wonderful things that were just read, probably written by my mom before I got out here,

I've always been somebody who people think are is disruptive or futuristic or is predicting the

future. And the reality is, I genuinely believe that the reason that I have the luxury of standing

up here in front of you today is that I'm grossly practical. I believe that I've never been that

outrageously in front. It is my belief that 95% of the market is behind.

When I think about what's going through so many of your heads, I actually now deeper into my

career, believe that most of you believe, agree or understand the farm majority of the things

that have been said all day, I think the organizations and the politics and the way you score things

internally have stopped you from doing them. I believe most of you as human beings

know what to do with the money to make the business result that you want. But when you put on your

business outfit and go into the organization, you're unable to because of the rules of the game.

And I'm fascinated by that because I come from a very entrepreneurial background. I'm going to

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