This is the Gary V. Audio Experience.

Super excited to be here.

Thank you so much.

I've been really looking forward to this talk.

So there's a couple different things I want to talk about.

And then I'm super excited about the Q&A that we're going to have towards the end of

this.

I think the thing that most interests me is if you're at this conference right now, obviously

in looking at this event from afar, how heavily it was promoted around me.

And I think about why would you want to come, why, what value am I bringing, what are you

trying to figure out for me?

It's incredibly important when you give a speech that the speech is completely predicated

on the value you can bring to the audience, not in what the audience can bring to you.

And so for me, what's super important in this talk is I think what's most remarkable

and if I could help it, what I would most want to get through to people that are here

is regardless of how big you think this opportunity is.

And when I say this opportunity, look, this device, let me make it very clear because

I don't think I've articulated it often.

In 2007 or six or whenever the hell the iPhone came out, it was very basic.

I saw that the iPhone came out and I made a singular bet, which was that this device

was going to be the most important device in the world because over the last 10 years

from 96 to 2006 at that point, I along with my dad were able to build a very large business

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