4.8 • 18.1K Ratings
🗓️ 10 July 2023
⏱️ 67 minutes
🧾️ Download transcript
Today's podcast is a keynote I gave in London back in 2018. We discuss many things, but the overall gist is: content is KEY to brand growth, and your job to move with the attention. I talk about minimizing friction for your consumer and finding your strong suit as a creator. I also share my thoughts on the importance of thinking of yourself as a media company. Even though this keynote is a few years old, the core message here is still incredibly relevant. Towards the end, I dive into a Q&A where we discuss the impact your parents have on you, not being afraid to go for it, and bringing value to your audience. I hope you enjoy the episode:)
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0:00.0 | This is the Gary V. Audio Experience. |
0:05.5 | Super excited to be here. |
0:06.9 | Thank you so much. |
0:08.8 | I've been really looking forward to this talk. |
0:11.1 | So there's a couple different things I want to talk about. |
0:19.9 | And then I'm super excited about the Q&A that we're going to have towards the end of |
0:23.7 | this. |
0:24.7 | I think the thing that most interests me is if you're at this conference right now, obviously |
0:33.8 | in looking at this event from afar, how heavily it was promoted around me. |
0:38.7 | And I think about why would you want to come, why, what value am I bringing, what are you |
0:44.6 | trying to figure out for me? |
0:47.6 | It's incredibly important when you give a speech that the speech is completely predicated |
0:53.2 | on the value you can bring to the audience, not in what the audience can bring to you. |
0:59.9 | And so for me, what's super important in this talk is I think what's most remarkable |
1:13.0 | and if I could help it, what I would most want to get through to people that are here |
1:17.8 | is regardless of how big you think this opportunity is. |
1:22.5 | And when I say this opportunity, look, this device, let me make it very clear because |
1:27.7 | I don't think I've articulated it often. |
1:30.0 | In 2007 or six or whenever the hell the iPhone came out, it was very basic. |
1:36.0 | I saw that the iPhone came out and I made a singular bet, which was that this device |
1:42.3 | was going to be the most important device in the world because over the last 10 years |
1:46.7 | from 96 to 2006 at that point, I along with my dad were able to build a very large business |
... |
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