This is the Gary V. Audio Experience.

Thank you all for being here. Let's actually, let's go backwards. Sorry brother.

Let's go right into it. What can I answer for you?

So for us in these smaller markets, the NC markets, the majority of our customers are rural.

Yes. They're in the country. I know I'll do this to be independent.

Get away from the utility company.

Fuck the man.

All that kind of stuff. So it's been interesting for us because in those markets, it's easy fresh to get in front of those individuals.

And it's all about cost.

So in this part of the country where we are, Arkansas, Missouri, Kansas, there's no save the world.

Go green. It's not like a burglary or a Seattle where they're doing this.

I totally understand. It's 100% will this save me money above and beyond staying with the utility company?

So for us, that's that's really what drives it. So as we move into the luxurious and towns or as the process plays out, I mean, you know, I don't know the business well enough.

I assume once you put the panels on, you know, it's hard to unwind and move to somebody else, you know.

But price, price is an incredible thing to play on.

Sure. I feel a wine librarian price.

Price is incredible to play on. I think the question you always have to ask yourself with price is, can somebody come along with bigger pockets and beat you on price?

You know, where everybody, this is the reason Walmart destroyed Kmart and Bradley's and Caldor and those guys destroyed Woolworths.

And when you were in the price game, you only have a moment in time.

Right. That's right. So for us.

And to your point, if you want to expand, there'll be other creative pillars you'll have to play on.

It's exactly right. So as we try to get into not necessarily urban, but just into the neighborhoods themselves, like into town, right?

...