Abby, thank you so much for being here with me. So I want to start by saying what

problem were you trying to solve when you started Miss It's market? So we were actually trying to solve two. And they're

they're tied although I'll talk about them differently. The first one is just a

massive amount of food waste that exists in the US and the idea for misfits came from me

going to a farm and seeing that for every apple that was on a tree there would be

10 on the ground that the farmer was saying we're I to throw out. And so there's a huge

amount of food waste and you'll see a stat like a third of the food that's grown in the

U.S. goes to waste before it actually makes it to the consumer. So that's one huge problem

we're trying to tackle. And the other problem is at the same time there are so many folks that don't have access to healthy affordable food in the United States. And you know I have spent a lot of time in Philadelphia.

That's how I started in this fits and even within the city of Philadelphia

there are census designated food deserts,

urban food deserts where you can go buy cheese steak and potato chips but you can't buy a fresh apple.

And what was mind-boggling to me was the fact that while you have these food deserts here,

an hour out, you have a farmer throwing away perfectly fine

apples. And so our goal of misfits was to tackle those two problems at the same time, the

sustainability problem and the accessibility problem with food.

Interesting.

Now what are you doing that is totally different from competitors like Fresh Direct or Instacart?

Yeah, so I think there's two fundamental things about our model that are different.

The first is we're not buying the regular food that you'd see at the grocery store.

We're buying you know we started our brand was originally known for ugly produce.

It's the produce that's like too small, too large, it's, you know, squash, it's curved in a crazy,

...