This #1 Marketing Expert PROVES You’re Branding All Wrong!

Big Swings Only

American Negotiation Institute

Self-improvement, Business, Education

4.7 • 751 Ratings

🗓️ 8 June 2026

⏱️ 49 minutes

🔗️ Recording | Apple Podcasts | RSS

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Summary

Most people are doing branding completely backwards — and it’s killing their results. In this powerful conversation, global CEO and marketing thought leader Giuseppe Stigliano reveals why everything you thought you knew about branding is wrong, and what to do instead. You’ll discover: Why “pushing” your brand no longer works in today’s saturated market The shift from making people want things to making things people want How to apply marketing principles to your career, relationships, and personal brand The five steps every human relationship — and every great brand — follows Why trying to be on every platform is a losing game, and the smarter alternative Giuseppe has advised some of the world’s top business leaders, co-authored books with Philip Kotler (the father of modern marketing), and his work has reached over 100,000 people worldwide. This episode isn’t just about selling products — it’s about understanding people, creating real value, and building a brand that attracts without chasing. If you want to stand out in a world drowning in choices, this is your blueprint. Connect with Giuseppe ⁠giuseppestigliano.com⁠ Contact ANI ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Request A Customized Workshop For Your Company⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Kwame Christian on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠negotiateanything.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

Transcript

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0:00.0	Meet Giuseppe Stigliano, a global CEO, keynote speaker, and one of the most respective voices in marketing.
0:06.8	His work has been translated into eight languages and reached more than 100,000 people worldwide.
0:12.5	Giuseppe has advised some of the world's top business leaders, helping them to navigate a marketplace that changes by the minute.
0:19.3	In this episode, Giuseppe will challenge everything
0:22.0	you thought you knew about marketing and how it's not just for businesses. I repeat, it is not
0:27.8	just for businesses. This is an essential skill that every professional and every individual needs.
0:34.0	You'll learn how to market yourself, how to build meaningful connections, and turn the
0:37.8	fear of change into your framework for growth. If you've ever wondered how to stand out in a world
0:43.3	that's drowning in choices, this episode is your blueprint. This episode is brought to you by
0:52.1	Granola, Shopify, HomeServe, and Whatnot.
0:55.2	If you want to stay fully present in every meeting while still walking away with clear structured notes, try Granola.
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1:41.5	or grow your business? Start with Shopify, the commerce platform behind millions of entrepreneurs worldwide.
1:47.7	Sign up for your $1 per month trial at Shopify.com slash Kwami.
1:53.5	The timing of this is perfect because as we are now in the modern day 2025, we are, the world is changing rapidly. And you are in an
2:05.3	industry that has a long history in, in the world, in marketing. And I'm wondering for you,
	...

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