This is in conversation from Apple News. I'm Shimita Basso. Our Think Again series continues.

Today, How to Nav wellness culture and decode junkie health science.

A few weeks ago, an article was circulating online.

Maybe you saw it on social media.

It was about a health study done in London

that claimed a ban on junk food advertising

led to almost 100,000 fewer people becoming obese.

And that it could end up saving Britain's

National Health Service 200 million pounds.

Uh, what?

I don't know that you can prove that there were 100,000 people who were going to become

fat, and because you took down these

billboards they're not fat. Now when you think about it it doesn't really make

sense does it? That is like a long chain of events that you got to go okay okay, they were going to see the billboards.

How do we prove that they were going to buy the thing?

How do we prove that the thing was going to make them fat?

How do we prove that there were a hundred thousand of the people who were going

to see the thing buy the thing and it was going to make them fat.

There is sort of so much missing from that line of logic.

The person that you're hearing debunk this study is Aubrey Gordon. She spends a lot of time

doing this exact thing on the podcast maintenance phase with her co-host Michael

Hobbs. Every week there's going to be some new study and it's going to show something surprising and the findings that are a little bit against what you thought you believed those generate clicks and the most important lesson is to try to zoom out from those studies and try to look at how they fit into the bigger picture.

...