What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew coming to you with the first Founders Journal of the Week.

Founders Journal, for those of you that are listening for the first time, is my daily diary made public for the world where in audio format

I talk about the biggest wins, losses, challenges, and moments behind the scenes at Morning

Brew, building a media business.

As always, I'm joined by Josh Kaplan,

the producer and chief human Swiss Army knife,

and my good friend who asks questions

and pushes the conversations further.

So today's conversation is going to be about social media,

but not just about anything related to social media,

specifically how social media is more than just a platform for building personal brand.

Let's hop into it.

Okay, first off you definitely have created a personal brand on social media.

So that's the baseline for you.

At least LinkedIn.

Some would say I'm starting to on

Twitter but I'm miles behind other people okay so personal branding tell people

who you are what you are working on what your skills are sure that's baseline people love to do it talk about why

they're the shit yeah perfect cool so what else makes social media

valuable in the business sense yeah so my mind, I think generally most people associate social media with like three things.

One is brand building, which people either love the idea of or they hate it and they feel like it is the most

inauthentic, superficial form of expression that exists.

...