What is up everyone? This is Alex Lieberman, co-founder and CEO of Morning Brew coming to you with the second

Founders Journal of the Week. Pumped to be here and today is going to be a little bit different. We are about to strategize about the future of Founders Journal

together with you, the audience.

And it's going to be just a fun little brewstorm

that we got going on.

For those of you that are joining for the first time,

Founders Journal is my daily audio diary made public for the world to talk about the biggest

wins, losses, and learnings behind the scenes at Morning Brew.

As always, I'm joined by Josh Kaplan.

Let's hop into it.

Quick flashback to March where everything went crazy

in the world and we started working from home.

And then Erica Nardini, who's the CEO of Barstool, put out token CEO, her daily podcast.

And I remember us slacking, we're like this is really cool and I don't think we

overthought it at all it was probably four or five messages back and forth and

like let's just try it and let's do it and now it's middle of August, 63 episodes deep, time for an audit.

It is time for an audit.

And it's interesting because I think we were talking about this concept of documenting the entrepreneurial journey, like literally over the last few years.

I know you brought it up a number of times and I personally just believe people are so voyeuristic and to understand what's happening

behind the scenes or a peek behind the curtain into an entrepreneurial journey is a really,

not only a really exciting thing for the listener but it also is

such an important thing for the entrepreneur and that's that's honestly why we

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