without understanding what your numbers look like, and it's scary because realistically,

it's going to hold you accountable. The sooner that you can become accountable, the sooner

that you can face that reality, the sooner that you're going to realize, yeah, things need to

change.

What's up, everyone? Welcome back to Midweek, Modern Craftsman, where for the next few weeks on the main podcast

and this midweek platform we are going to be discussing client control your pipeline

maintaining those things how to ensure that you're not getting ghosted how to ensure that your

your clients are the right clients,

how to set boundaries, when you should walk away from leads, and how can you maintain your pipeline?

Today, specifically on the podcast, I'm going to be using a most recent consulting call

with the client. This is our second call. And the discussion that we had

based on where his business stands and what he needs to do. And realistically, it was a conversation

based around numbers, the financials of the business, what the profit and loss looks like,

what the employee payout, what the owner payout looks like,

but how those numbers really are indicative

of who your client is, what type of jobs you should be doing,

what type of jobs you should be marketing for your pipeline.

So I want to dig into some of those things just with regard to why they're important,

what my client provided me in order to help me steer them in the right direction,

and what type of information you can get from

understanding your tax returns, understanding your profit and loss, understanding

the structure of your business and how that's going to dictate the direction that

...