395 The Story Behind 45 White Oak

Modern Craftsman

Education, Entrepreneurship, Business, Self-improvement

4.8 • 1.2K Ratings

🗓️ 15 March 2026

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

There's been a lot of talk and a lot of questions about 45 White Oak, so Nick finally lays out what the project really is. They get into the strategy behind it, the pressure that comes with it, and why this build means more than just another house.

Show Notes:

07:24 What Is 45 White Oak, and Why Build It This Way?
11:53 Are You Trying to Prove This Market Exists?
15:09 Is Selling It Harder Than You Expected?
19:50 Where Did the $12.25M Price Come From?
25:47 What Would You Change If You Built White Oak Again?
27:27 Could You Build It Faster a Second Time?
34:37 What Would You Do Differently in Design and Pre-Con?
39:25 Does a Project Like This Change What Trades Think Is Possible?
43:13 What Details Matter Most in This House?
47:07 What Are People Noticing When They Walk It?
50:45 How Has White Oak Changed the Way You Think About Building?
52:16 In 10 Years, What Role Will White Oak Play in Your Career?

Video Version:
https://youtu.be/K_N3HMuX2Ic

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The Modern Craftsman:

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Find Our Hosts:

Nick Schiffer

Tyler Grace

Podcast Produced By:

Motif Media

Transcript

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0:00.0	If you were listening to this podcast right now and you bring a buyer for 45 White Oak,
0:04.6	I will happily write a nice fat check to you.
0:10.2	Monocrossin podcast today is not what I was thinking we were going to get into, but Tyler
0:17.1	texted me saying, hey, you're on the hot seat today. And I literally got up and I said, I have to go take a piss and I needed an energy drink if I'm going to be on the hot seat.
0:26.1	So I did get my energy drink, which we are not sponsored by Neutronic, but maybe we will be.
0:34.0	And Tyler recognized that when we were at the International Builders Show just a few weeks ago,
0:41.4	I think there was 133 of you guys had asked me if White Oak had sold when we stepped on the floor within five minutes.
0:50.1	And my answer was no.
0:52.2	But today we're going to answer all of those questions that you guys had, about 45 White Oak,
0:58.1	and some that Tyler perfectly curated to peel the curtain back a little more than I truthfully was expecting.
1:08.5	And we'll talk about the stuff that is comfortable and uncomfortable.
1:13.3	Yeah, a little change of pace for today.
1:15.6	You know, I was with Nick at IBS and I got tired of listening to him answer the questions.
1:20.4	So we're going to answer all the questions here for you.
1:23.1	And I think the goal for me here would just be to give all of you some insight as to really the motivation behind this project entirely on many different levels and just get a glimpse into what this looks like and what the goal is and really what
1:45.7	the big picture is here. So hopefully it answers all those questions and more. And if you
1:51.5	have more questions or something more specific, you can always email us at hello at
1:55.6	modern craftsman.com and we'll answer them there. And before we say a message to our sponsors, guys, make sure you sign up for the newsletter.
2:03.1	Onancrasman.co, this is where all of the behind the scenes stuff from the show is being shared.
2:09.6	And we got some really exciting stuff that we're launching.
2:12.6	Not to mention all of the events that we're going to be part of in 2026. We're sharing all of that
2:19.0	first just to our subscribers so you do need to sign up. And with that being said, big thanks to
	...

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