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The Who What Wear Podcast: The Legendary Anna Sui: From ’90s Fashion Darling to Gen Z Cult Favorite

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Who What Wear

Society & Culture, Careers, Arts, Personal Journals, Business, Fashion & Beauty

4.83K Ratings

🗓️ 20 May 2026

⏱️ 27 minutes

🧾️ Download transcript

Summary

Fashion designer Anna Sui debuted her work at a supermodel-packed fashion show in 1991, and her brand remains just as inspired and relevant 35 years (and over 90 collections) later. This week, Who What Wear Editor in Chief Kat Collings sits down with Sui in the studio to discuss the origins of her brand, how she’s maintained her distinctive point of view since the beginning, and why the brand has attracted a new wave of Gen Z tastemakers like Olivia Rodrigo and Laufey.  If you’re in the L.A. area, you can check out some of Sui’s iconic designs in person at the ASU FIDM exhibition, Obsessed: Fashion and Nostalgia in the ’90s. Watch this episode ⁠⁠here on our new YouTube channel⁠⁠, and be sure to subscribe!

Transcript

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0:00.0

Hey Who What Wear listeners. I feel like people have been talking about selling on eBay a lot lately,

0:06.6

and the more I hear about it, the more it makes sense. Because we all have those things. The jacket

0:12.6

from a very specific phase, the lamp that only worked in your last apartment, the pan you bought

0:18.8

for the version of you that was definitely going to cook more.

0:22.2

And from what I hear, selling on eBay is actually really simple. It's basically just a few

0:27.0

photos, and suddenly, the stuff that's just been sitting there has a chance to find millions

0:32.2

of buyers who are genuinely excited to have it. That's what I like about it. On eBay, the things that no longer

0:39.1

fit your life can still be exactly right for someone else. And you get a little more space,

0:45.2

a little extra money, and maybe a better sense of what fits your life now. Find what you love,

0:53.7

sell what you don't. On on eBay the place for things people love

0:58.1

welcome to the who What Wear podcast.

1:12.4

I'm Who What Wears editor-in-chief, Kat Collings, and today on the podcast I'm sitting down in studio with designer Anna Sui.

1:19.4

Anna has made over 90 collections and still retains sole ownership of her iconic brand.

1:25.8

Today, her designs have been embraced by Gen Z in full force,

1:29.3

including celebrities like Olivia Rodriguez and Addison Ray. Today, Anna joins us to talk about

1:34.8

the inspiration behind her latest collection, her new Gen Z audience, and maintaining her

1:39.2

point of view over the years. It's all coming up on who, what, where.

1:43.2

Music over the years. It's all coming up on who-what-where.

1:55.3

Anna, welcome to the Who-But-Ware podcast. Thank you. I'm so excited to be here.

1:59.6

You couldn't be more excited than me because you are a living legend. You need no introduction,

2:01.9

but I'd still like to take things back to the beginning for our listeners and watchers and hear about the early days of your origin story.

2:07.5

So how were you first introduced to fashion? This is the crazy thing. I was a flower girl at my

...

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