4.7 • 3K Ratings
🗓️ 25 June 2025
⏱️ 42 minutes
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For our second annual Who What Wear 100 Beauty Awards, Beauty Director Erin Jahns is joined by beauty editors Jamie Schneider, Kaitlyn McLintock, and Maya Thomas for a roundtable discussion about all of their favorite products. After spending months testing items from the buzziest new brands and the industry giants, the team has narrowed their top picks down to 100 items across haircare, skincare, makeup, bodycare, tools, nails, and fragrance. Warning: You may want to listen to this episode with your beauty retailer of choice’s website open for easy, add-to-cart access.
The Who What Wear Beauty 100 story is live, so check out the full list here!
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0:45.7 | That's audible.com slash Wondery UK. Welcome to the Who What Wear Podcast, your direct line with the designers, stylists, beauty experts, editors, and tastemakers who are shaping the ever-evolving world of fashion. I'm Who What Wear Beauty |
1:12.1 | Director, Aaron Johns, and today I'm sitting down with my team of beauty editors, Jamie Schneider, |
1:17.1 | Caitlin McClintock, and Maya Thomas to talk about the second annual Who What Wear 100 beauty |
1:22.2 | awards. Make sure you check the link in the episode description for the full list of winners. |
1:27.6 | Today we're talking about all of the new products that are actually worth the hype and the |
1:31.6 | trusty standbys that should never leave your rotation. |
1:34.7 | It's all coming up on Who-WiWare. |
1:43.9 | Hi, guys. Hi. Hello. Hi. I'm so excited to talk about beauty awards with you because we have been working on this for the better part of a year. And it went live a few weeks ago and all of you put in so much great work. So for those who don't know, we start getting submissions for these |
2:03.7 | products in the fall. So thousands and thousands of products are submitted to us and we have to |
2:09.5 | create a short list. This year, I think we got it down to maybe 800 products. And then from there, |
2:15.7 | we start actually testing everything. So then once we kind of land |
2:19.1 | on our top 100 products and we feel like we have strong subcategories from all of those main |
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