Katie Sturino Returns! The Founder of Megababe and Author of Sunny Side Up Is Back

Second Life

Who What Wear

Business, Careers, Society & Culture, Arts, Fashion & Beauty, Personal Journals

4.8 • 3K Ratings

🗓️ 23 June 2025

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Katie Sturino is the founder of Megababe, the innovative beauty brand known for nontoxic, cult-favorite products like Thigh Rescue and Bust Dust. She's also a body-acceptance advocate with a highly engaged community of close to one million supporters across platforms. Sturino joined Hillary Kerr on Second Life back in 2020 to talk about her winding career path from PR to social media to beauty (listen to her first episode here), but we had to have her back on to discuss her most recent pivot to fiction writing. In this episode, Sturino shares why she decided to write her debut novel, Sunny Side Up, and gets refreshingly candid about the challenges of continuing to transform your career when everyone has feedback. She opens up about what it's like to work with a ghostwriter and where she hopes to take this creative endeavor moving forward. Of course, she also catches us up on the last five years of bootstrapped growth for Megababe and shares what's on the horizon for the business. Buy Sturino's new book, Sunny Side Up, here! (It's Hillary Kerr approved.)

Transcript

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1:11.3	Hi, everyone. I'm Hilary Kerr, the co-founder and chief content officer of Who What Where, and this is Second Life, a podcast spotlighting women who have truly inspiring careers. We're talking about their work journeys, what they've learned from the process of setting aside their doubts or fears, and what happens when they embark on their second life.
1:16.9	Today on the show, I'm chatting with Katie Sterino, the founder of Megababe, and the author
1:23.1	of the incredible new novel, Sunny Side Up. Katie first appeared on Second Life back in 2020
1:29.9	when she shared tales of how she went from founding her own PR firm to becoming a content
1:35.2	creator with a focus on body positivity and acceptance, and then to founding the clean,
1:41.1	effective body care brand, Megabape. In the years since, Katie's been
1:45.5	on a tear. In 2021, she published a workbook called Body Talk, How to Embrace Your Body
1:51.4	and Start Living Your Best Life. She also scaled Megababab to new heights, launching a men's
1:57.0	body care category and introducing new products like the incredibly named butt stuff hemorrhoid
2:03.2	cream. But perhaps her most exciting accomplishment is that Katie is the author of a new novel out June 24th,
2:10.9	aka Tomorrow. She returns to the show today to fill us in on everything she's been up to since we
2:16.5	last spoke, including
	...

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