The Who What Wear Podcast: Sporty & Rich Co-Founder Emily Oberg on Building a Nostalgic Yet Modern Label and Her New Sexual Wellness Venture, Sensual Sport

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 12 March 2025

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Emily Oberg is the co-founder of the popular lifestyle and activewear brand Sporty & Rich. She got her start in fashion at Complex, where she founded an Instagram page to curate all of the vintage images that inspired her. The page became immensely popular, as it captured a sense of glamor and nostalgia long before anyone was talking about the term “quiet luxury.” In 2018, she began selling Sporty & Rich merchandise, and over the last seven years, has grown the company into a full-fledged brand with core collections of vintage-yet-modern looks and collaborations with brands like Solid & Striped, Adidas, and Le Bristol Paris. In this episode, Oberg joins Associate Features Editor Ana Escalante to talk about how she built the brand from her apartment to a flagship store in SoHo. Plus, they get into all of the details about her new sexual wellness line, Sensual Sport.

Shop our editor's picks here!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	This year, why not let Audible expand your life by listening?
0:05.0	Explore over 1 million audiobooks, podcasts and exclusive Audible Originals that will inspire and motivate you.
0:12.1	Tap into your well-being with advice and insights from leading professionals and experts on better health, relationships, career, finance, investing and more.
0:22.5	Maybe you want to kick a bad habit or start a good one, or maybe you realize it's time to start prioritizing your own happiness.
0:28.7	If so, might I recommend Mel Robbins' latest The Let Them Theory, narrated by Mel herself.
0:35.8	It teaches you how to stop wasting energy on what you can't control
0:40.0	and start focusing on what truly matters.
0:43.5	You, listening on Audible, can help you reach the goals you set for yourself.
0:48.6	Start listening today at audible.com.com.
0:51.1	Okay. at audible.com.com.uk. Welcome to the Who-Whatware podcast, your direct line to the designers,
1:07.9	stylists, beauty experts, editors, and tastemakers who are shaping the ever-evolving
1:13.2	world of fashion. I'm Who What Wears co-founder and chief content officer Hillary Kerr, and today
1:19.5	on the show, our Associate Features editor, Anna Escalante, is chatting with the founder of
1:26.0	Sporty and Rich, Emily Oberd. Sporty and Rich, which started
1:31.2	off as an Instagram page full of references and fashion inspiration, has grown tremendously
1:37.5	in the last decade. In 2018, she launched a line of lounge and streetwear, and over the last seven years has expanded
1:45.9	the line's offerings, opened a flagship store in New York, and collaborated with brands like
1:51.6	Solid and Striped, Adidas, and LaCost. This year, she's expanding into sexual wellness with the
1:58.9	launch of sensual sport.
2:04.9	Emily is here today to talk about building a brand in the age of Instagram,
2:09.5	collaborating with the luxury hotel LeBristole in Paris,
2:14.5	and launching her new sexual wellness line on OnlyFans.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Second Life, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Second Life and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.