Jeni Britton: Founder of Jeni’s Splendid Ice Creams and Floura

Second Life

Who What Wear

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4.8 • 3K Ratings

🗓️ 10 March 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jeni Britton is the founder of Jeni’s Splendid Ice Creams and the new fiber bar company Floura. Jeni grew up loving food and entrepreneurship—so much so that she left college to pursue her dream of making ice cream. After years of researching and experimenting with new and innovative flavor combinations, she founded Jeni’s Splendid Ice Creams in 2002. Over the next 17 years, she built Jeni’s into an ice cream sensation. Today, the brand generates over $125 million in annual revenue and is known for its unique, delicious flavor combinations. By 2019, however, she was burnt out. She stepped away from the company, allowing herself time to rest and reflect. During this period, she embarked on a health journey, which led her to the world of fiber. Britton soon learned that a majority of Americans do not get enough fiber, so she set about experimenting with innovative ingredients and nutrients. The result is Floura—a new line of fiber bars featuring 12 different fiber sources from whole plants that come in flavors like Blueberry Matcha and Brambleberry Lavender. Floura launched in January through direct-to-consumer sales and Pop Up Grocer in January, selling out its initial run in just two days.

Transcript

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0:57.5	Hi, I have. at audible.com.uk. Hi everyone. I'm Hilary Kerr, the co-founder and chief content officer of Who What Where?
1:03.8	And this is Second Life, a podcast spotlighting women who have truly inspiring careers.
1:12.8	We're talking about their work journeys,
1:18.9	what they've learned from the process of setting aside their doubts or fears, and what happens when they embark on their second life. Today on the show, I'm chatting with the founder of
1:24.2	Jenny's Splendid Ice Creams and the new fiber bar brand Flora, Jenny Britton.
1:30.9	Jenny's Splendid Ice Creams have become such an American classic over the last 20 years
1:35.3	that I probably could have just introduced her as Jenny and you know who I was talking about.
1:40.8	Jenny grew up in a food-loving, artistic, and entrepreneurial family. So it's probably no
1:47.1	surprise that while in college, while working at a French bakery, she started experimenting with
1:52.9	essential oils in ice cream and had a lightning bolt moment. She ended up leaving college early
1:59.3	and began the years-long journey to build Jenny's
2:02.5	splendid ice creams. Over the span of two decades, Jenny built an ice cream empire. Today,
2:10.2	Jenny's is sold in over 12,000 stores and brings in over $125 million in revenue. But by 2019, Jenny had reached a breaking point, so she took a step back from the company
2:23.1	and began to take care of herself.
	...

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