Welcome to the Who What Wear podcast. I'm your host Hillary Kerr, and today we have a special episode with the co-founder of Women's Wear brand and retailer Ever Eve, the one and only Megan Tampty,

as well as Who What Wears Executive Editorial and Style Director Lauren Egerton.

Over 20 years ago, Megan started Ever Eve after a particularly bad shopping experience

and is now helping women shop better via her over 100 stores across the

U.S. EverEve also just conducted a national survey to better understand how real women feel about

fashion. Today, we're talking through all of those results and sharing our recommendations for making

getting dressed easier and more fun.

It's all coming up on Who What Wear.

Megan and Lauren, welcome to the pod.

I'm so excited to have the two of you here today. Are you ready to go?

Ready. I'm excited. Excellent. Okay. So to start, I wanted to say thank you to Ever Eave for sponsoring this episode. I'd love for us to start by talking about you, Megan. Can you tell us a little bit about how you entered the fashion space?

You and I were talking about this a little bit earlier and what you wanted to build with Ever Eve.

Entering into the fashion space was a little bit unexpected.

I was a mom, a young mom in transition in my life.

My life was changing.

Things were evolving.

And I was feeling like my fashion and my style was being left behind. And so I went shopping at a department store, looking for fashion

that would help me feel unstuck, that would move me forward, and ended up in a dressing

room crying. I have literally been there.

Have you been there?

I have absolutely been there.

And it also happened after my first kid. Whereas like, who am I? What am I? What is going on? It was such an emotional experience. And I literally sat in this dressing room for about 10 minutes and just cried my eyes out and just wondered, who am I now? Yeah. Once I pulled myself together and, you know, left the dressing room without anything in hand.

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