Hi everyone. I'm Hilary Kerr, the co-founder and chief content officer of Who What Where, and this is Second Life, a podcast spotlighting women who have truly inspiring careers. We're talking about their work journeys, what they've learned from the process of

setting aside their doubts or fears, and what happens when they embark on their second life.

Today on the show, I'm speaking with the founder and CEO of skincare brand Cocoa Kind, Priscilla

Sye. Priscilla struggled with hormonal acne since she was a teenager,

so she decided to turn her personal need for a better skin care brand into a company, and

Cocoa Kind was born. Of course, because this is second life, she actually started her career

in a different category, finance. After graduating from the Wharton School with a degree in finance and

accounting, she began working on Wall Street. While she was still at J.P. Morgan, Priscilla also

began working on what would become Coco Kind, and in 2014, she left her job to focus on her company

full-time. Priscilla built the brand as a community-first business and garnered a

loyal customer base through social media. In 2019, Target began to sell Cocoa Kine products in its

stores, and in 2022, Ulta picked up the brand as well. Today, KokoKine's products are available

at every Target and Ulta in the United States, as well as having a huge retail presence at Whole Foods.

With a focus on making Cocoa Kind an anti-aspirational brand, Priscilla aims to make people feel great just as they are.

I'm so excited for you all to hear from her. Now, on Second Life, it's Priscilla Sigh.

Priscilla, you ready? Yes, let's do it. Okay, so we like to start this podcast at the beginning.

So what did you study in school? And much more importantly, what did you think you were going to be when you grew up?

So I studied finance and accounting at school, and I thought that I was going to be a business person,

or I called myself a boss. I literally would tell people that I was going to be a boss when I grew up.

I love that. Okay, so I read that

you always wanted to be an entrepreneur and that your parents made you and your siblings work

service job. So tell me a little bit about those formative work experiences for you. Yeah,

...