The Warren Buffett Way of Thinking About Your Content
Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
4.6 • 1.4K Ratings
🗓️ 18 September 2023
⏱️ 5 minutes
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| 0:00.0 | All right, so today we are going to talk about the Warren Buffett way of thinking about your content. |
| 0:04.2 | So those are you that can see the video, Warren Buffett is a little blurry. |
| 0:07.3 | He's over there, right? |
| 0:08.7 | So Warren Buffett, known as the Oracle of Omaha, and he's just the master compounder along with his partner Charlie Munger over there. |
| 0:14.4 | And when I was doing the interview with Alex Ramozie a couple weeks ago, we got around to talk about the holding company, |
| 0:21.2 | but there's something that we talked about where I'm like mad this actually applies to |
| 0:24.8 | Contingration as well so the conversation went like this |
| 0:27.4 | So I was like well he was talking about the deal box around kind of the companies that they focus on which which is more service-based companies now, right? |
| 0:33.6 | And so Warren Buffett does this thing where he only focuses on investing within his circle of confidence. |
| 0:39.1 | So you think about baseball, he's not going to swing until he sees a pitch that's perfect for him. |
| 0:43.7 | Then he's going to swing and he's going to aim for the home run, right? |
| 0:46.2 | And that's just how Warren Buffett plays the game of investing. |
| 0:49.4 | Now, when you think about your Dealbox or your circle of competence that actually applies to the |
| 0:53.9 | content that you create as well and so what I mean by that is let's say Neil likes |
| 0:58.8 | writing okay and let's say I like podcasting for example I'm just making things up right now if Neil enjoys |
| 1:04.8 | writing and he gets energy from writing that's what he should focus on not just what |
| 1:08.8 | everyone else is producing right and so that got me thinking it's like well what type of content do I genuinely enjoy producing that actually does well and for me it actually is podcasting right so I look at my YouTube channel and in the last couple years it just the videos don't do as well as they used to right and I'm like oh maybe I got put in like this penalty box with YouTube and then I put the Hormosey interview up there for two hours and granted he's a trending topic that video just crushed everything else, right? |
| 1:33.0 | And then today, my Lala-Hormozi video just came out |
| 1:37.1 | and that's like a one-hour interview, |
| 1:38.5 | and it's crushing everything else. |
| 1:39.9 | And my point of saying all that is clearly one I think this content I'm putting |
| 1:43.6 | out is better. Two I'm really enjoying what I'm doing and that's why if you're |
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