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Marketing School - Digital Marketing and Online Marketing Tips

The Warren Buffett Way of Thinking About Your Content

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 18 September 2023

⏱️ 5 minutes

🧾️ Download transcript

Summary

In episode #2561, you’ll learn how Warren Buffett’s approach to investing within his circle of confidence can be applied to content creation. Learn how to yield results by taking a simple but effective mindset to marketing by staying in your zone of genius and what that has meant for Neil and Eric when you tune in today. TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: how to think about your content like Warren Buffett.  (00:32) How Warren Buffett has chosen to focus on investing within his circle of confidence.  (00:52) Applying this principle to the world of content.  (01:20) How uploading content on a trending topic yields results. (02:01) Finding the content box in which you belong. (02:18) What happens when you stop focusing on what you love and what you excel at. (02:56) The noise canceling software Neil is using to block out construction noise.  (03:28) Where you are most likely to find your edge.  (03:58) How they have recently acquired other agencies and why.  (04:35) Why Eric’s content box is podcast interviewing. (05:01) Figuring out what works for you and sticking with it. (03:20) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Krisp Dentsu Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

All right, so today we are going to talk about the Warren Buffett way of thinking about your content.

0:04.2

So those are you that can see the video, Warren Buffett is a little blurry.

0:07.3

He's over there, right?

0:08.7

So Warren Buffett, known as the Oracle of Omaha, and he's just the master compounder along with his partner Charlie Munger over there.

0:14.4

And when I was doing the interview with Alex Ramozie a couple weeks ago, we got around to talk about the holding company,

0:21.2

but there's something that we talked about where I'm like mad this actually applies to

0:24.8

Contingration as well so the conversation went like this

0:27.4

So I was like well he was talking about the deal box around kind of the companies that they focus on which which is more service-based companies now, right?

0:33.6

And so Warren Buffett does this thing where he only focuses on investing within his circle of confidence.

0:39.1

So you think about baseball, he's not going to swing until he sees a pitch that's perfect for him.

0:43.7

Then he's going to swing and he's going to aim for the home run, right?

0:46.2

And that's just how Warren Buffett plays the game of investing.

0:49.4

Now, when you think about your Dealbox or your circle of competence that actually applies to the

0:53.9

content that you create as well and so what I mean by that is let's say Neil likes

0:58.8

writing okay and let's say I like podcasting for example I'm just making things up right now if Neil enjoys

1:04.8

writing and he gets energy from writing that's what he should focus on not just what

1:08.8

everyone else is producing right and so that got me thinking it's like well what type of content do I genuinely enjoy producing that actually does well and for me it actually is podcasting right so I look at my YouTube channel and in the last couple years it just the videos don't do as well as they used to right and I'm like oh maybe I got put in like this penalty box with YouTube and then I put the Hormosey interview up there for two hours and granted he's a trending topic that video just crushed everything else, right?

1:33.0

And then today, my Lala-Hormozi video just came out

1:37.1

and that's like a one-hour interview,

1:38.5

and it's crushing everything else.

1:39.9

And my point of saying all that is clearly one I think this content I'm putting

1:43.6

out is better. Two I'm really enjoying what I'm doing and that's why if you're

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