Using Generative AI to 10x Your Email Open Rate with Larry Kim

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 17 September 2023

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

Larry Kim shares how he perfected leveraging data and generative AI to create an email marketing strategy that can 10x your open rate at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: (00:00) - Larry Kim's key insight on his business success journey. (02:26) - Larry Kim's expertise in using data and generative AI perfectly. (03:20) - Combining the best elements of inbound and outbound email marketing (05:20) - Here’s where you can get your data sources (not what you’re thinking) (06:15) - Email deliverability tools you don’t know to increase open rates (08:37) - Here's how to maximize AI for email marketing Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Hey guys, Eric Sue here.
0:01.2	So the following is a clip from the leveling up founders
0:04.0	and mastermind that happened in Beverly Hills.
0:07.3	And you're going to hear from some amazing founders,
0:10.0	some amazing marketers and investors.
0:12.2	And this was a private event that happened.
0:14.4	So again, you'll get a preview of it.
0:15.8	If you want to learn more, you can go to levelingup.com slash
0:18.0	founders, once again, levelingup.com slash founders.
0:20.6	And without further ado, enjoy the clip.
0:23.3	When it came to starting this new business, customers.ai,
0:26.2	were in the sales outreach automation and data company
0:29.7	for, it was, it's a very interesting product.
0:32.4	I think that, that part I think we figured out.
0:34.6	It was definitely in need of a go-to-market channel.
0:37.4	And as I was reviewing, like, how the heck are we
0:39.6	going to get this in front of people?
0:41.2	One of the key discoveries was that what worked for you
0:43.8	in the past doesn't necessarily work for you today.
0:46.4	And it's not to say that we don't do content marketing,
0:48.9	but it's just harder.
0:50.1	Like, I have a website it does about one or 200,000 visitors,
	...

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