How to Find and Fix the Pain Points in Your Conversion Flow Even If You Don’t Have Traditional Metrics with Ravi Theja Yada

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 19 September 2023

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ravi Theja Yada explains why behavioral analytics is superior to traditional metrics when it comes to understanding your consumers at the Leveling Up Founders' event. TIME-STAMPED SHOW NOTES: (00:00) - Why behavioral analytics are the best metrics for marketing (02:55) - The best data source to understand your consumers (03:57) - Understanding the visibility of your product and key call to action (05:03) - Understanding your customers to 10x your conversion (06:06) - Finding out where the lag is in your conversion flow (08:33) - Understand your audience through their behaviors with your website (10:30) - This is how you can get 100% customer satisfaction Go to https://www.marketingschool.io to learn more! Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Hey guys, Eric Sue here.
0:01.2	So the following is a clip from the leveling up founders
0:04.0	and mastermind that happened in Beverly Hills.
0:07.3	And you're gonna hear from some amazing founders,
0:10.0	some amazing marketers and investors.
0:12.3	And this was a private event that happened.
0:14.4	So again, you'll get a preview of it.
0:15.8	If you wanna learn more,
0:16.7	you can go to levelingup.com slash founders.
0:18.5	Once again, levelingup.com slash founders.
0:20.6	And without further ado, enjoy the clip.
0:23.1	Compared to like traditional traffic analytics
0:25.8	or product analytics is that behavioral analytics
0:28.2	trying to help you visualize and understand
0:30.5	your customer's journey,
0:31.9	customers intent behind the actions that they do.
0:34.9	Their journey across your product.
0:38.2	And this is a problem we faced in Microsoft.
0:41.5	Working on search in Microsoft Bing,
0:44.0	we would run AB experiments,
0:45.5	try to figure out what was resonating with users,
0:48.9	what was it?
	...

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