The Viral Agent: Viral Video Strategy for Real Estate Agents | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 24 July 2024

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Viral video strategy… What does it take to make a piece of your real estate content go viral, why would it matter, and is it even possible? Answering these questions on this episode of This Week in Marketing are Mike Hedge and Scott Pridemore, the CEOs of Pridemore Properties, as well as their in-house videographer and social media manager, Teresa Sottile. Jason talks to them about a recent video that led them to develop a viral video strategy which leverages popularity into prestige. You may have seen one of their Instagram reels which went viral, racking up over 4 million views in just a matter of days. Through this insightful interview, Mike, Scott, and Teresa share the impact this virality has had on their business, the creative process of creating viral content, the power of working with creative teams, and how they’ve formulated what could genuinely become a viral video strategy for real estate agents to harness. This is a CAN’T MISS episode, so watch or listen right here. And for those agents who are serious about taking their social media and real estate marketing games to the next level, you can’t afford to miss Tom Ferry’s upcoming Success Summit, August 27-29 in Dallas, TX. This year, Tom, Jason, and dozens of top producing agents are going all-in on the new marketing you need to attract qualified business in today’s new market. Get your ticket now before the price goes up! https://www.tomferry.com/summit/

Transcript

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0:00.0	This real estate agent had a video go viral and then another and then another what happens once twice thrice isn't luck its strategy
0:08.0	Today we break down the formula for on-brand viral videos on Instagram. If you're somebody who scrolls Instagram,
0:17.0	then you've probably already seen the video clip that went viral
0:20.0	from today's special guest interview where the caption read I
0:23.2	ask my Gen Z employee to edit a video for me and here's what she gave me.
0:27.6	This video has gone monstrously viral and it features rock-star rail turns, North Carolina, Mike Heggy in
0:34.6	today's interview is super super special because I am not just interviewing
0:38.6	Mike I'm interviewing the whole team that's right exclusive for the first time on this show is an
0:44.7	interview with Mike Heggy, his business partner Scott Pridemore, and then none
0:48.1	other than the Genius Gen Z video editor herself Teresa Sattill, we're going to break down what happened
0:53.7	how did it come to be how did it go viral how do you keep doing it over and over and over
0:58.4	again because the reality is getting one viral video is one thing but doing it
1:01.5	again and again and again that's a pattern and
1:04.2	so we're gonna break down the formula of virality but the other thing is a lot of
1:07.8	viral videos are just vanity views and what's unique and special about what's
1:11.6	happening with Mike's business right now with these views
1:14.4	is it is activating the right audience. Going viral can actually be a massive distraction for your
1:19.9	future business goals. Going viral for the right viewership,
1:23.3	the right audience, can just be insane,
1:25.9	which is exactly what it has been for Mike Heggy.
1:28.3	So today's episode is going to be an absolute blast.
1:30.7	It's going to be hilarious, a super fun conversation with the whole crew breaking
	...

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