The Truth About Video Views on X (Twitter)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 9 October 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2577, we get into the truth about video views on X, formerly known as Twitter. There has been a lot of chatter about the benefits of posting on X, from Elon Musk asking MrBeast to post on his platform to the high view counts that Tucker Carlson has been getting. We use today’s episode to unpack how YouTube views differ from those on X, how to approach short and long-form content, and why it’s worth posting on X (even if your content is already on YouTube). Tune in as we break down YouTube’s stricter rules for what counts as a view, how they take engagement into account, the benefits of posting on X, plus a whole lot more! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: The Truth About Video Views on X (Twitter). (00:08) What sparked the debate about stats and posting videos on X. (00:43) The difference between a YouTube view and a view on X. (01:02) Short versus long-form content. (02:14) Why it’s worth posting a video on X even if it’s already on YouTube. (05:01) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! X Starlink MrBeast on YouTube Tucker Carlson on X Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	We are going to talk about the truth behind Twitter video views Twitter slash X and so let me give some context here we could talk about this so people have been talking about how Tucker Carlson so this guy was a news anchor he was fired by Fox News very popular guy and
0:14.2	some of his videos now get 300 million views or something like that or
0:17.5	maybe the total of what he's gotten so far is 300 million that sounds a
0:20.9	little more realistic and then recently I saw
0:23.1	exchange with Mr. Beast and Elon because Mr Beast will like to talk about his
0:27.0	stats his YouTube stats on X and every single time not every single time but most of the
0:32.0	time Elon will be like why don't you post it on X?
0:34.8	You'll get way more views or whatever.
0:37.0	And so it sparked this whole debate.
0:38.6	So Neil, what do you think the difference is between a Twitter view or an X view versus like a YouTube view.
0:43.4	YouTube view they look at actual engagement.
0:46.8	If someone just clicks, goes to a video and auto plays like for I think a few, like one second
0:51.6	I don't think YouTube counts it as a view.
0:53.4	I've got the exact rules that they have.
0:55.8	Yeah, they're much more strict.
0:57.3	Twitter, it can just be scrolling
0:59.7	and it starts playing if I'm not mistaken,
1:01.5	it counts it as a view.
1:02.6	Yeah, it can auto play for you instantly and it counts as a view.
1:06.0	So even if you don't care about it and you scroll past it, it counts as a view.
1:09.0	And so you got to think about, again, a YouTube view is four seconds or so so that's like hundreds or thousands of
1:15.2	more just depending on how you look at it compared to a Twitter view and this is
	...

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