SEO Traffic Will Drop 15–20% With SGE

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 October 2023

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2578, we give you all the details on why SEO traffic will drop 15-20% with SGE (Search Generative Experience). With every Google algorithm update, there will always be winners and losers, the important thing is how you adapt. Today, we unpack an article by the VC firm, Insight Partners, and their predictions that SEO traffic will drop by 15-20% with SGE. Our conversation covers key points, like how these changes are likely to impact search traffic, what these developments mean for the future of SEO, and why it’s important to remember Google’s commitment to protecting their advertising dollars. Tune in to hear our breakdown of these trends, why we think some of these claims are a bit overblown, and how you should be diversifying to adapt to the changing SEO landscape! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: SEO Traffic will drop 15-20% with SGE. (00:01) An overview of the article on SEO traffic by Insight Partners. (01:11) SGE (Search Generative Experience) and how it is expected to alter search traffic. (02:02) Google’s algorithm updates and the impact these tend to have. (03:22) How SEO leaders should adapt and the benefits of diversifying. (04:56) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Try SGE, a new way to search with generative AI ‘Generative AI, SEO, and what leaders should know: Google search in the future’ Insight Partners Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	So Neil I read this report about how SEO traffic is going to go down by 15 to 20 percent over a period of time.
0:08.5	Did you read this one by Insight Partners? This is the venture or the VC firm? I have not read it. I'm curious where they're getting their data from here. Let me read it here. I'll share my screen over here. But just so you know here's in her portfolio. Here's who they've invested in so calm check out dot com, Kasea, divvy,
0:24.3	Udome, plural site, which went public.
0:27.2	So check this out over here.
0:28.7	How do they know it's 15 to 20%?
0:31.6	That's like their projection. I think it's a nice headline to go with.
0:34.8	Generative AI SEO and what leaders should know Google search in the future.
0:38.1	So if you come down I'm going to scroll over here. So basically if you're looking at the
0:42.1	screen over here do you want to explain what's happening? This is before and this is after.
0:45.6	Yeah, they're pretty much saying with Google you had paid as at the top left, then organic, then stuff from Google Google and on the top right you had stuff
0:54.4	from Google then more organic and more stuff from Google. On the right image you have
0:59.3	paid at the top then stuff from Google, then organic, so pretty much it just gets pushed down more
1:06.5	beneath the fold.
1:07.5	You basically have, if you look at the screen of here, one, two, three, four, five, so you
1:11.8	basically have like a 40% increase in Google-owned properties on the
1:16.8	search result pages now. Like, paid is still up at the top. In fact, it looks like it has a little
1:20.6	more real estate. And so the one right below paid now where my cursor is,
1:25.4	that's the search generative experience, right?
1:27.7	So that's where AI is generating a response for you.
1:30.6	And their theory here is that,
1:32.4	so Insights Independent research has found that only
1:34.3	57% of links cited by SGE are from the first page of organic results.
	...

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