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Marketing School - Digital Marketing and Online Marketing Tips

Should You Build In Public?

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 8 October 2023

⏱️ 6 minutes

🧾️ Download transcript

Summary

In episode #2576, we discuss the world of transparent entrepreneurship and deliberate whether or not it's the right strategy for you. We explore the advantages and potential pitfalls of building in public. From building a loyal audience to fostering authenticity, we weigh the pros and cons of this increasingly popular approach. Don't miss this insightful conversation that provides insight into the concept of transparency in business. Whether you're a startup founder, a solopreneur, or an aspiring entrepreneur, this episode will help you make an informed decision about whether or not to embrace the "Build in Public" mindset. Tune in and gain clarity on this intriguing entrepreneurial trend! TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Should You Build In Public? (00:08) Defining what building in public means. (01:00) Neil offers his thoughts on the subject. (02:05) Building in public, from Eric’s perspective. (02:42) Examples of buildings in public successfully. (04:00) Essential long-term considerations. (05:58) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

All right, Neil, here's the question.

0:02.1

Don't answer it this time too early.

0:03.6

So should you build in public?

0:06.2

So let me first define what building in public is.

0:08.7

So building in public in 20, 2021, or so a lot of people on Twitter is like world building in public here's our

0:14.3

MRR so our monthly recurring revenue here's how we're growing here's all the

0:17.6

marking strategies we're using here's all the product releases what we're doing like

0:21.5

everything out there right and then even back in the day

0:24.6

people would reveal their income reports on their blog on their podcast whatever

0:28.9

I did it as well do you remember I did the $100,000 a month challenge anyone can build a business

0:34.0

100,000.

0:35.0

Yours was like for a finite period of time for other people it was like for years

0:38.2

they were doing like a monthly update.

0:40.0

I did the monthly update I did 12 months and the only reason I did it was to show people

0:44.8

that anyone could build a business but it was nothing that I was planning on doing after the 12 months

0:48.8

I stopped it right after I just didn't care to keep my 100 grand a month in revenue doesn't mind 100 grand a month in profit.

0:54.1

Yeah, so Neil you can give the answer and you can give your thoughts on why you should

0:58.8

or should not build in public. I think it depends if you're trying to do it to build an audience I think it's really smart to build in public because people are following your journey

1:07.0

I forgot who I took this one from it was from aha to oh shit I'm doing everything on my journey to get to a help scout

1:15.0

No, it wasn't help scout someone else or a hundred thousand monthly visitors.

1:20.0

I'm learning a lot and so will you come along my journey and I'll bet you money it's

1:24.6

help Scout help Scout may have copied it not hub spot help Scout help Scout did not

...

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