The Truth About the LinkedIn Algorithm w/ Richard van der Blom | Ep 424

The Futur with Chris Do

The Futur

Business, Arts, Education, Self-improvement, Marketing, Design

4.9 • 998 Ratings

🗓️ 18 March 2026

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

Chris Do sits down with LinkedIn expert Richard van der Blom to deconstruct the myths surrounding the platform’s algorithm and what actually drives reach. They explore why content value and human intuition often outperform data-crunching and why your audience, not the algorithm, is the ultimate judge of your work. Listeners will walk away with a four-part social selling framework designed to build authority and convert engagement into real business opportunities. Timestamps (00:00) - Intro (01:32) - Why the algorithm doesn't punish bad content (02:31) - Blaming the algorithm vs. creating value (03:49) - Four traits of "terrible" LinkedIn content (05:52) - Using personal storytelling to sell from the heart (07:27) - Finding your unique tone of voice (09:15) - The 4 pillars of a successful social selling strategy (10:12) - How to optimize your profile for your target audience (11:06) - Proactive conversion and engagement strategies (13:51) - Future trends: AI and the importance of authentic voice Check out today's guest, Richard van der Blom: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/richardvanderblom/ Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://richardvanderblom.com/ Check out The Futur: Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thefutur.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Courses: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcasts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ X : ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Check out Chris Do: LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/thechrisdo/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ X:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://x.com/thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Behance: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	I never mentioned that I use the data to see what I am going to post next because I'm actually more on your side of the spectrum.
0:09.2	Really?
0:10.2	Yeah, I am.
0:11.4	Oh, no, the unfollows are happening now.
0:15.6	I give you permission to speak as freely as possible and speak your mind because I believe what I'm doing must be
0:21.0	crazy compared to what you're doing. I just post because I want to post. I write whatever
0:25.6	it feels right in my heart and my mind and it's something usually emotional, something that is
0:31.0	bothering me about the world and opinion I need to share and I track nothing. I do no experiments.
0:37.1	I look at no spreadsheets and I don't even know
0:39.5	what's happening. I would say I'm only using probably two-tenths of the features on LinkedIn
0:45.1	because I don't even know what the other ones are. I only signed up or author it up because
0:49.0	our mutual friend, Yasmin talks about it all the time and I have it. I pay for it. I don't even open it.
0:55.5	And this is like how quick. And then here you are with 30,000 pieces of data and analyzing
0:59.6	crunching this and letting the data inform what you should pose. It's very different approaches
1:05.3	to creating content. I'd love to get your opinion as a LinkedIn expert. Well, this is interesting.
1:10.0	And maybe people are now going to unfollow me because I say this.
1:14.3	But I never mentioned that I use the data to see what I am going to post next because
1:21.3	I'm actually more on your side of the spectrum.
1:24.2	Really?
1:25.3	Yeah, I am.
1:26.4	Oh, no, the unfollows are happening now.
1:28.4	Yeah, yeah, yeah.
	...

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