Should You Name Your Business After Yourself? w/ Jodie Cook | Ep 423
The Futur with Chris Do
The Futur
4.9 • 998 Ratings
🗓️ 11 March 2026
⏱️ 19 minutes
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Summary
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| 0:00.0 | I think that so many people avoid building their personal brand because they think it's going to make |
| 0:05.1 | their business reliant on them. And I feel like when I was building my agency, which I accidentally |
| 0:11.5 | named after me, people would ask me this all the time. Like, oh, whoa, your name, your initials. |
| 0:17.5 | And it would be this really big problem. And I feel like you might have been asked |
| 0:21.3 | this question as well or a variant of this question. And I feel like there's so much more to it |
| 0:26.2 | than just personal brand equals can't get away from your business or business reliant on you |
| 0:31.4 | that I thought it would be a really good topic for us to dig into today. |
| 0:37.2 | There's a couple ways we could look at this, I think. |
| 0:39.6 | Many entrepreneurs, solopreneurs, build a business, |
| 0:42.5 | and the easy name is to call it something after yourself, |
| 0:47.5 | like no and associates or like how attorneys and ad agencies do this. |
| 0:51.2 | And there's just a bunch of last names put together. |
| 0:53.7 | And then eventually they grow and they grow to a bunch of last names put together. And then eventually |
| 0:54.5 | they grow and they grow to a certain point where they think they want to exit or sell or be |
| 0:58.0 | acquired or something like that. So let's just unpack that without adding a personal brand in there. |
| 1:02.7 | Because if we can understand that, then we can just see what the difference is with a personal |
| 1:06.1 | brand. So you sold your company. I sold my company. It was called J.C. Social Media. My name's Jody Cook. |
| 1:14.7 | It was actually my initials, but I named it completely by accident. I named it in two seconds |
| 1:22.0 | when I was at a networking event, when I realized I didn't have a company name. I felt like I needed a company name. |
| 1:29.0 | Everyone in the room was introducing themselves. It was about to be my turn. I sensed a pattern |
| 1:34.0 | with all the businesses in the room that they were all called ML accountancy and JP Entertainment |
| 1:40.2 | and JS electrical services and that kind of stuff. And I just kind of went, okay, JC social media. |
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