Welcome to Darren Daily on demand, your most trusted resource to help you become better every day.

On today's episode, Darren answers the question, why is it that the best idea doesn't always win?

Here's your success mentor, Darren Hardy.

Here's what I witnessed not too long ago.

So a brilliant scientist walked into a boardroom with a cure for Alzheimer's disease.

90 minutes later, she walked out with nothing.

You see, her research, it was flawless.

Her data irrefutable.

Her presentation?

A disaster.

The cure that could have saved millions of lives died because she

couldn't structure her thoughts in a compelling case for funding. Meanwhile, that same week,

a biotech company with an inferior research, with superior presentation skills, walked out

of a similar meeting with $50 million. This is the brutal reality

of the marketplace. The best idea doesn't win. The best presented idea wins. Think about history's

greatest breakthroughs. Were they always the best ideas available? Or were they the best ideas

that somebody knew how to present? Steve Jobs didn't

invent the first MP3 player or smartphone or tablet, but he made Apple the most valuable

company in history because he knew how to present in a way that made people desperate for

the products they didn't know they needed. It was not Steve's ideation,

or innovation, or technical skills that made Apple the most valuable company in the world. It was his

presentation skills that did. The Wright brothers weren't the only ones trying to fly, but it was them

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