Welcome to Darren Daily on demand, your most trusted resource to help you become better every day.

On today's episode, Darren answers the question, how do you make sure you grab attention right away and keep it?

Here's your success mentor, Darren Hardy.

The human brain makes its decision about you in the first 90 seconds. And then after

that, it is over. And that's not my opinion. That is neuroscience. In those opening moments,

people are subconsciously deciding, do I trust you? Do I respect you? Do I believe in you?

And if you don't win those first

90 seconds, you spend the rest of your presentation digging out of a hole that you created.

The problem is most presenters start with what I call throat clearing, thanking the audience,

apologizing for time delays or for being nervous, explaining what they're going to cover.

By the time they finally get to something meaningful, the room is already gone.

Attention has wandered. Devices are out and minds are elsewhere.

So how do you hijack attention from the very beginning?

You flip the script. You don't start off with yourself.

You start off with them. You speak directly into the conversations already happening inside their heads.

I'll give you an example. Years ago, I was asked to speak to a group of financial advisors. The organizer

suggested that I start with my background, my magazine empire, my Master of

Influence Award, all the credibility markers. But here's the truth. Nobody cares about you at the

beginning. They only care about themselves. So instead, I walked out and I said, right now, the clients

you're fighting to keep are being seduced by competitors who know exactly

how to steal them.

In the next 45 minutes, I'm going to show you how to stop that from happening.

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