Welcome to Darren Daily on demand, your most trusted resource to help you become better every day.

On today's episode, Darren answers the question, what is the golden key that unlocks all persuasion, influence, and riveting communication?

Here's your success mentor, Darren Hardy.

Well, here's the mistake that I witness most often.

A Fortune 500 CEO walks into a boardroom to present his company's five-year strategy.

It's a brilliant plan, flawless execution, professional slides.

He talks for 37 minutes about market positioning and operational efficiency and competitive

advantage.

Well, the board sits in stone, cold silence.

When he finishes, the chairman leans forward and says, that's all very impressive, but what we need to

know is how this is going to save jobs and protect shareholder value during the recession.

37 minutes of talking, zero minutes of connecting, and a $100 million strategy budget dead on

arrival. Why? Because he violated the golden

key of all persuasion and influence. If you take nothing else from this conversation today,

everybody can take this. The single most important factor in any communication, in any

presentation, in any attempt to influence anybody at any time isn't your message. It isn't your

passion. It isn't your passion. It isn't your

expertise. It's the audience. I know that that sounds obvious. Yet I see it violated in almost

every presentation, every failed pitch, every negotiation, every blog, video, article, and email,

almost every communication. So here's the profound shift that separates the amateurs from the

masters. Most presenters ask,

okay, what do I want to say and how do I want to say it? Master communicators ask, what do they

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