The Tipping Point with AJW & Zach Bitter

Trail Runner Nation

Fitness, Sports, Running, Health & Fitness

4.5 • 1.3K Ratings

🗓️ 2 December 2016

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

"The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire". Malcolm Gladwell's best-selling book published in 2000, "The Tipping Point: How Little Things Can Make a Big Difference" can translate in to our sport. Andy Jones-Wilkins and Zach Bitter join The Nation to discuss what some of these little things are and some of the people that have been influential in making trail and ultra running more popular.

Transcript

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0:00.0	Harries, razors, it is the gift giving season Scott and this date is important December
0:06.7	9th.
0:07.7	What does that mean to you?
0:08.7	I don't know.
0:09.7	What does that mean?
0:10.7	It means free shipping from harries from harries.com.
0:14.3	You know, I heard that they have a special edition holiday edition razor set that you can
0:20.1	get.
0:21.1	They do.
0:22.1	They've had the elves at harries polishing razors and they're ready to go out the door,
0:27.2	but they've only polished so many.
0:28.2	I bet you those elves at harries are clean shaven.
0:31.6	They are and there's a limited supply because they can only make so many.
0:35.7	Now if you go to harries.com and you use the code TRN that gets you $5 off and if you do
0:41.8	it before December 9th, free shipping.
0:44.5	You know Scott, I'm kind of a cheap guy and I like to make sure that I buy things with
0:49.1	value and things that people can use over and over again first thing in the day and think
0:54.3	about me.
0:56.5	That's what happens in your buy harries.
0:57.7	Is that how the recipients of your harries gifts, that's what you picture in your mind
1:03.2	when they're shaving the morning they go, Don Freeman, I like that guy.
1:07.1	Yeah, that's exactly what they're looking in the mirror and they're thinking, you know,
	...

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