We got 32.7 million views on YouTube this month. Here's how. So I posted 35,000 pieces of content

this year. We did a $100 million book launch for $100 million money models in 72 hours or three

days. We did over $100 million in sales, 105.something or $6 million to be exact. And the issue

that most people struggle with is that you're making not enough content, number one,

and the types of content that you're making are not attracting the types of customers you want.

And so the promise that I have for you today is that I will show you a framework that I have called SPCL,

like special if you want, but it's how to build influence rather than how to get as many views as possible or anything

like that. All right, but it's a four-part framework special as how you can remember it, SPCL. And I want

to break down each of the four components for you so that you can think about how you want to

approach making content, all right, and building a brand in general. And so I also share this because

I am not somebody who naturally,

like some people just naturally have that like taste and, you know, brand knowledge and like

have cool factor for, like I, I'm not that way. Like I'm not naturally that way. I'm not artistic.

I'm really not creative. But I will work hard. And so I'm going to share the stuff that I've learned so that you can, hopefully if you just have work ethic, you can model it.

Okay?

So SPCL, what do these actually stand for?

All right?

So number one is status.

And this is why you hear me talk about proof so much.

But how do you define status from an operational perspective?

For those you're new to the channel, I like to operationalize things, meaning like I like

to look at objective reality and describe how you would see with your eyes rather than try and put

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