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The Game with Alex Hormozi

If You’re Ambitious But Inconsistent, Please Listen to This | Ep 920

The Game with Alex Hormozi

Alex Hormozi

How To, Business, Entrepreneurship, Education

4.94.8K Ratings

🗓️ 16 December 2025

⏱️ 26 minutes

🧾️ Download transcript

Summary

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.

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Transcript

Click on a timestamp to play from that location

0:00.0

This is for the young man who stopped me on the street of Road A-Dio Drive and said that he had made $80,000

0:05.8

doing sales, and he stopped because he was no longer passionate about it. And you asked me,

0:12.5

what should I do with my life? And I didn't have time to answer to you when I was walking,

0:17.4

but I wanted to give you a longer answer right now. You said you stopped because you didn't think sales is your passion. And what really got me thinking about that is that I actually was in your position. I had a management consulting job. I saved up $50,000 from that job. And then I said, I'm not passionate about this. I'm going to go do something that I am passionate about, which at the time was fitness.

0:43.1

And for those of you who are neat of my channel, I took fitness and went full cycle all the way to a $46 million exit. But I wanted to give you the steps in between there and tell you how

0:48.9

it actually ended up today, because fitness is still a passion of mine. So then why don't I do it as my

0:53.5

business? I was a consultant, right? I did the same thing and I was miserable. And so then I started the free training project, which was like a nonprofit where I just did people's workouts for them. And I was like, oh, this is cool. And then I figured maybe I could do this for profit. Like wouldn't that be the dream? Never work another day in my life. And what was interesting

1:11.0

is that as more and more customers came in, I started to get tired of actually making so many

1:17.4

programs. And so then I was like, maybe if I just like start a gym, that's the real deal, right?

1:22.8

And so then I signed a lease, put all the money I had into getting this gym going, and it was the

1:28.7

hardest thing that I've ever done. I came into it thinking that I'd been training like the star

1:33.8

athletes, right? But I wasn't. I actually found out I was trading lots of moms who wanted to

1:39.7

lose weight and didn't really care that much about fitness. And even in the few moments where I had

1:44.0

just maybe one person that shared an inkling of interest in fitness to the degree that I was,

1:48.4

it still got kind of boring because I ended up having to do the same thing over and over and over

1:52.0

again. And so the difficult part with that specific part of my passion journey is that I couldn't

1:57.2

get out of it because I already signed a lease, right? I had to just keep going. The reason I'm making this is because your passions and your interests are often incredibly narrow. And addiction is a narrowing of things that bring you joy. Fulfillment is a broadening of them. Fast forward. So then I scale up the gyms, and then I start doing turnarounds flying across the country, filling up other people's gyms because I really got good at marketing and sales. Then I licensed that model, 6,000 locations. I started a supplement company, self through that distribution base. And then I sold all of that to private equity at $46.2 million valuation. And the reason that I find this so interesting is that today, I still love

2:38.2

fitness. And I don't talk about it because I actually don't want it to mix with my life in a weird

2:43.0

way. Like, it's this kind of like holy grill for me. And I have an amazing HQ job. And so then it

2:50.4

bakes the question, wait a second, why don't you do

2:53.6

your passion? Because if you did your passion, you wouldn't work another day in your life.

2:57.9

And it's just a very simplistic and inaccurate view of the world. There's only one way

...

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