The Story of the Ham & Garlic | Ep 16

The Game with Alex Hormozi

Alex Hormozi

How To, Business, Entrepreneurship, Education

4.9 • 4.8K Ratings

🗓️ 9 August 2017

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"You gotta give 'em what they want in order to be able to give them what they need." Today, Alex (@AlexHormozi) introduces the concept of "the ham and the garlic" as a way to attract and create new customers in the fitness industry. He emphasizes the importance of meeting customers where they are and giving them what they want in order to provide them with what they need.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:40) - Wrap what customers need with what they want for success.

(2:42) - Market your services with appealing offers to attract customers.

(5:16) - Meet customers where they're at and educate them to grow.

(7:21) - Offer entry-level services and ascend customers to higher levels.

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Transcript

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0:00.0	Real quick, you guys already know that I don't run any ads on this and I don't sell anything.
0:04.6	The only ask that I can ever have are you guys that you help me spread the words.
0:07.8	We can have more entrepreneurs, make more money, feed their families,
0:10.9	make better products, and have better experiences for their employees and customers.
0:14.9	The only way we do that is if you can rate and review and share this podcast.
0:19.4	The single thing that I have to do is leave review.
0:21.9	I'll take you 10 seconds or one type of the thumb.
0:23.9	It would mean the absolute world to me.
0:25.2	More importantly, it may change the world of someone else.
0:28.1	Good morning, everyone and welcome to the Jim's Secret Podcast.
0:31.1	My name is Alex and I will be your host on this awesome journey.
0:34.5	So today we're going to be talking about something that I like to call
0:37.8	affectionately the ham and the garlic, which is a story.
0:40.9	I was told to me my business mentor that really impacted how I saw client
0:45.2	ascension and how you create the customers that you want.
0:50.4	So a lot of times I'll talk to personal trainers and
0:54.0	gym owners and they're like, you know what? I just I just want to be able to have
0:57.3	you know 10 people a month that sign up for my $1,000 month
1:01.4	personal training program.
1:03.6	And the reality is that there aren't that many of those people.
1:09.1	And what it takes to get them is not you need to create those types of
1:14.2	customers rather than try and find them.
	...

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