Mozination real quick, if you are a business owner that has a big old business and wants to get to a much bigger business,

going to $50, $100,000 plus we would love to talk to you.

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Welcome everyone to the Jim Secret's podcast.

Today I'm going to be talking about something I, it's just near and dear to my heart.

And I even got a coffee mug.

There's, there's probably three things that I would say that I say repeatedly from a sales standpoint.

One is the pain is the pitch.

So the extent to which you can create a need in a customer's life or make them aware of the need that they already have,

which is the pain cycle, the more likely they are to buy your service.

Right, you have to wreck someone from a emotional standpoint in order for them to become aware enough

or increase the need enough that they want to buy your services.

Alright, so first thing.

The second thing that I say all the time is the set is the close.

So if you have a two part sales process, which we, we talk about a lot within our high ticket sales process,

selling 2,000, 3,000 programs at your facility, the setter is the closer.

The set happens there, not necessarily when you're confronting money,

but it's when you're edifying the person that is going to ultimately do the closing.

Because if I can say that you're going to meet with, you know,

grand Olympic champion, you know, the, you know, the child of Dr. Oz and,

and, and gosh, Michael Phelps, whatever, right?

...